Get More Traction for Your Product Using “Jobs-To-Be-Done”

Featuring Hubber Pascal Laliberté
Thursday May 25th, 12-1pm

“I bet I could sell more of my product/service/idea if I marketed if differently.”
“I know about all these marketing tactics, but what is it that makes people buy? My goal is to be helpful and make living too.”

The Jobs-To-Be-Done theory says that people don’t purchase a product, they hire a product for a job. A small distinction that tells the right story.

Pascal Laliberté grew fascinated with Jobs-To-Be-Done about 4 years ago while learning how to sell. He does product consulting, user experience design and web development. He also runs a course on setting personal objectives.

Brown Bag Lunches are free for members but open to everyone. Reserve your spot through Eventbrite (be sure to select the right date when purchasing your tickets) and remember to bring your lunch! 🙂

Back to all Events

Event Organizers

Impact Hub Ottawa


Date & Time

May 25 | 12:00 pm to 1:00 pm


Impact Hub Ottawa


Entry Fee

Cost for Members: Free

Cost for Non Members: $10

Updated on 05 May 2017